Farayi L. Ziswa

Farayi L. Ziswa is a seasoned commercial expert with over 25 years of experience in sales and leadership across the Middle East, East Africa, and Southern Africa. Raised in Zimbabwe, he combined his early retail background with a UK-based academic foundation in Business Accounting and Financial Management. As an executive director, business coach, and co-founder of multiple African enterprises, Farayi leverages his extensive corporate and informal market expertise to empower businesses to build lasting legacies, a mission he encapsulates in his guide, Selling to Informal Markets.